here for ...
THE DREAMERS.
THE CREATORS.
THE PROBLEM SOLVERS.
THE BIG THINKERS.
FRACTIONAL PRODUCT MANAGER
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STARTUP COACH
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CREATIVE STUDIO
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FRACTIONAL PRODUCT MANAGER ✱ STARTUP COACH ✱ CREATIVE STUDIO ✱
I help tech businesses turn their ideas into platforms with real world impact. Products that scale and that people use and love.
Hey,
I’m Sammy…
My mission is to help founders and tech businesses to move fast, build smart, and create products that make an impact—without the fluff, wasted money, or unnecessary barriers.
I’m a vibrant, authentic human with a no BS approach. I create real relationships and real results. I bring both energy and order to your business, helping you and your team launch, learn, iterate, and sprint.
Are you ready to bring your vision to life?
work with us
Fractional Product ManagementHands-on product leadership inside your business.
Without the commitment or price of a full time hire
backd startup communityIn partnership with Brent Lacey — strategy, support, and startup momentum.
The Startup Community that actually has your back
creative STUDIOBranding, Websites and UI/UX Design.
We work with you to capture the look, feel, and voice of your business
MORE ABOUT USFor the last 10 years, I’ve helped tech businesses—from early-stage startups to well-established companies—engage their customers and build products people actually use.
For startups, I’m a coach and fractional executive, helping founders create feasible roadmaps to turn their ideas into reality. Through my extensive experience, my role is to validate or hone their products, and scale without wasting time or draining money. For growing tech companies, I offer fractional executive services, stepping in as a Product Manager or Chief Customer Officer to deliver a clear strategy, drive execution, and ensure seamless customer engagement—all without the full-time cost associated with a dedicated head count.
REAL RELATIONSHIPS
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REAL RESULTS
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REAL RELATIONSHIPS ✱ REAL RESULTS ✱
“Sammy caught my concept quite quickly, in terms of what I was trying to achieve. Not only did she take my branding and recreate that in my website, she also brought out parts of me in the website that I hadn’t considered before. Being an Agency myself, I feel that's really important.”
James Anderson
Director, Hop To It Collective
www.hoptoitcollective.com
“I could not recommend Sammy as a start-up guide more. She is endlessly patient, extensively knowledgeable in her field, deeply passionate around helping businesses and people grow. She has a compassionate and human style to her approach that allows her to communicate with anyone, about anything, effortlessly.”
Jonah Timmins
Product Manager, Odyssey Gaming
www.odysseygaming.com
The #1 Reason Startups Fail? Solving the Wrong Problem.
Think you have a game-changing idea?
Do customers actually want it—and will they pay?
Most founders get this wrong by pitching their solution too soon, leading to polite nods and bad data. Real validation comes from uncovering customer struggles and past behavior—without mentioning your product.
Inspired by ‘The Mom Test’, this guide will help you ask the right questions and get real insights.
Ready to master customer conversations?
Download your free guide now.
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CONNECT ON SOCIALS
✱ CONNECT ON SOCIALS
